When a machine is registered for public sale by a Seller at the William Wheatley website, it will go through our machine research, and our marketing people and webmaster will create a digital machine marketing plan including a “Digital Marketing Strategy.”

Our machine digital marketing strategies describe a series of actions that use online marketing channels to achieve sales. The digital marketing action plan allows us to build and launch the online marketing strategy with success.
Once the strategy is set and communicated, our marketing team use tactics to place their action plans.
Machine Buyers Personas, including demographic and profiles, is created from our customers and leads databases.

S.M.A.R.T goals are set up as a part of our digital marketing strategy.

S.M.A.R.T stands for:

Specific
Measurable
Attainable
Timely
… and they will help us setting Key Performance Indicators (KPIs) for our machine campaigns.

The advertising budget (paid by William Wheatley) will hereafter be agreed upon, and the marketing campaign will be created and launched.