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How We Sell & Source Machines

Our Seller and Buyer Services

Our Tech-enabled Sales and Marketing Team Spearheaded
by 36 Years Industry Experience Operate Local, Regional & International.

What Do We Actually Do?

The William Wheatley Team – is a wealth of skills and experience. Any company is only as good as its people – they are the business. Our talented team of Executives, Data and Analytic, Sales, Digital Marketing, SEO, Technical and Support Professionals are the foundation for the services we are offering to our present and new customers.

We have over the years developed an extensive market and machine intelligence and operate vast databases of the mining and construction industries, including several thousand companies, key personnel, and machines, which continue to push our market, and machine research forward.

Our customer is the lifeblood of our business, so once you’ve joined us, we’ll do everything we can to make sure you stay with us. We will provide an all around experience that helps make your job easier, more enjoyable and more profitable. Above all, we see our relationship as a partnership and treat you accordingly.

Feature 1

Market Intelligence

Geographic:

Africa, Asia, Australia/Oceania

Europe, North America, South America

Middle East and Russia CIS

Mine And Construction Companies
Analytic & Databases

Key Personnel

Company Contact Details & Intelligence

Contractors

Lease and Rental

Feature 2

Machine Intelligence

Machines:

Manufacturer

Product

Type

Model

OEM Serial Number

Ship Year

Origin

Status

Update

Pricing & PPI Industry Performance

Trends and Forecasts

Statics

Feature 3

CRM System

Our Customer Relationship Management (CRM) system is the heart of our business.

Analytical CRM is all about data—storing it, processing it, and making it useful with insights into business processes, sales, finance, marketing data and data management.

Collaborative CRM facilitates communication between team members, partners, service providers and our customers.

Operational CRM is streamlining customer interactions with sales and marketing. It also provides service automation and customer support.

Feature 1

Seller Services

Our goal is to facilitate the most efficient sale of machines while providing the best service and optimal return to the Seller.

You can register free of charge for a “Seller Account” and start uploading your machines for our eyes only.

You can decide whether we sell machines for you publicly on the open market or a more targeted approach.

You will be assigned a dedicated William Wheatley Seller Service Manager who will be responsible for:

Sourcing buyers who match your machines.

Making the most of our Buyer Services.

Updating you with offers.

Ongoing support with any of our products and services.

Your machines will then be uploaded to our database and show up when we source machines for our buying customers.

We encourage Sellers to sign-up for an account and register your fleet of machines or only the ones you want to sell.

Use our easy multi-step Seller form, which will guide you as you go along.

Feature 2

Buyers Services

Our goal is to facilitate the most efficient buyer machines sourcing and Buyer experience.

You can register free of charge for a “Buyer Account” and fill in your machine requirements for our eyes only.

You can decide whether we buy machines for you publicly on the open market or a more targeted approach.

You will be assigned a dedicated William Wheatley Buyer Service Manager who will be responsible for:

Sourcing stock to perfectly match your machine requirements.

Making the most of our Buyer Services.

Updating you with offers.

Ongoing support with any of our products and services.

You can online accept sellers price or provide a counteroffer, we will contact the Seller.

At the sale, we will arrange the transaction and any related service, e.g. transport.

We encourage Buyers to sign-up for an account and register your machine requirements.

Use our easy multi-step Buyer form, which will guide you as you go along.

Feature 3

Machines On Ecommerce

Machines for public sales will be uploaded to our ecommerce system on our website.

Each machine is uploaded to its respective category and its own web page, including photos, zoom function on photos, description and specification.

We don’t publish the price. Interested Buyers can request the price. When they push the request button, they are taken to a form where they will have to fill in their contact details, company name and phone number.

Hereafter will the Buyer receive the price including information about next step.

When we publish machines, we can select them to be published at Google My Business, the William Wheatley Facebook Machine Catalogue, and online order advert campaigns.

Feature 1

Exclusive Machine Sales

All our Sellers have the option to select “Exclusive Machine Sale.”

These machines will not be published anywhere except on the William Wheatley website at the “Exclusive Machine Section, which only registered buyers have access to.

All registered buyers will receive our Exclusive Machine Sale Newsletter.

The newsletters only list the basic information of the machines. To be able to get the full specification and see the photos of the machines, buyers must log in at the William Wheatley website.

Registered buyers will from their William Wheatley online account have access to the Exclusive Machine Sale sections, categories and the individual machine web pages.

Buyers can request a quote at the request button on the machine web pages. Then the is price sent to the Buyer, including information about the next step.

Feature 2

Privacy Is Paramount

We are a small company which means your data is not accessible to a large number of people. So that’s pretty reassuring.

The systems we use are designed to receive your data and use it efficiently and effectively while keeping it protected.

For Sellers and Buyers who register on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time, except they cannot change their username. Website administrators can also see and edit that information.

If you have an account and log in to our website, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information.

For further information, please find and read our Privacy Policy. You can find the URL at the bottom of the website.

If you have any concerns or questions about the data we hold, please contact us.

Feature 3

Legal

Machines are in the ownership of the Seller. William Wheatley, therefore, do not take any title to the machines and is acting as a third party agent only.

The Seller warrants that they are the rightful owner of the equipment listed and can legally transfer title ownership to the Buyer.

The Seller has no liability or obligation to pay any fees or commissions to William Wheatley before the sale is completed.

The Buyer has no liability or obligation to pay any fees or commissions to William Wheatley before the purchase is completed.

William Wheatley shall be entitled to the agreed commission. Payment is due when the sale is completed.

The Seller authorises William Wheatley to deduct a commission from the sale price.

Our Legal agreement can be downloaded from the Seller and Buyers account after you have signed up.

Feature 1

Digital Marketing

When a machine is registered for public sale by a Seller at the William Wheatley website, it will go through our machine research, and our marketing people and webmaster will create a digital machine marketing plan including a “Digital Marketing Strategy.”

Our machine digital marketing strategies describe a series of actions that use online marketing channels to achieve sales. The digital marketing action plan allows us to build and launch the online marketing strategy with success.

Once the strategy is set and communicated, our marketing team use tactics to place their action plans.

Machine Buyers Personas, including demographic and profiles, is created from our customers and leads databases.

S.M.A.R.T goals are set up as a part of our digital marketing strategy.

S.M.A.R.T stands for:

Specific

Measurable

Attainable

Timely

…and they will help us setting Key Performance Indicators (KPIs) for our machine campaigns.

The advertising budget (paid by William Wheatley) will hereafter be agreed upon, and the marketing campaign will be created and launched.

Feature 2

Multi-Channel Marketing

The goal of multi-channel is to give our customers a choice and allow them to buy when and where they want to.

Buyers are no longer on just one channel, as they are more informed than ever. As marketers, we have to make sure we give them the information they want, when, and where they want it.

From our websites’ ecommerce system, machines sold public will be marketed on:
Google My Business

Google Maps

Google Ads

The William Wheatley Company Facebook

Facebook Ads

Email Marketing through “Send in Blue” our email marketing service provider.

The William Wheatley Blog Our ongoing

SEO will provide links and organic traffic to our ecommerce on our website.

We are also using LinkedIn and YouTube in our Multi-Channel Marketing.

Feature 3

Search Engine Optimisation (SEO)

SEO is the practice of getting targeted traffic to a website from a search engine’s organic rankings.

We use SEO to optimise our online content for several search engines, including Google and Bing, to show it as a top result for searches of target keywords, e.g. Mine Trucks, CAT 789D and Liebherr R9350.

For our SEO, we create high-quality content, including machine ecommerce webpages, machine blog posts, and building backlinks.

Search engine optimisation (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings.

Why Is SEO Important? In short: search

is a BIG source of traffic.

Here’s how it works:

Google and any other search engine use crawlers that gather information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. This index is then fed through an algorithm that tries to match all that data with your query.

Our Partners And Service Providers

Submit the machine(s) you want to sell

As a Seller, you will need to register your machine(s).
Please use our easy multi-step Seller form, which will guide you as you go along.
The Seller has no liability or obligation to pay any fees or commissions to William Wheatley before the sale is completed.

Submit the machine(s) you want us to source

As a Buyer, you will need to register the machine(s) you want us to source.
Please use our easy multi-step Buyer form, which will guide you as you go along.
The Buyer has no liability or obligation to pay any fees or commissions to William Wheatley before the sale is completed.